giovedì 10 maggio 2012
«Who is Stereogum for? It’s a question I ask myself a lot these days, clicking through the detritus that washes up on its pages. A setlist from a Coldplay concert here, a round-up of “the week’s best and worst comments” there. A Kanye West Twitter rant about fashions he hates hastily illustrated with examples and transformed into a pageview-boosting photo gallery, just north of another gallery of the “10 most anticipated summer festivals of 2012.”
Its mix of search engine-friendly headlines and shiny click bait is not totally without appeal — Stereogum is one of a precious few sites paying its bills by writing about indie music, and has 100,000 followers on Twitter. And yet if you have been reading it for a decade, as I have, you could be forgiven lately for feeling disoriented. The Stereogum of 2012 is so far removed from the original product as to beggar belief. And so it seems worth asking how it got there, and what was lost along the way...»
Interessante analisi di Casey Newton su Crumbler su "che fine ha fatto Stereogum?", ma soprattutto su quello che rimane dello spirito originario di un blog musicale quando diventa un'impresa.