«According to Nielsen Soundscan, in 2011 there were 1.374 billion digital transactions last year. Of those only 103 million or 7.5 % were for albums. This means that approximately 1 out of 14 times a consumer went to buy music online last year they were purchased an album.
First with Napster and MP3s, then iTunes and the iPod, and now with streaming services like Spotify and Turntable.fm — the music consumer has repeatedly demonstrated that they prefer single songs to albums. Despite this fact, nearly 77,000 albums were released last year.
Rather than change strategy to work with this reality, most people in the industry just complained that it wasn’t fair, and continued the status quo.»
Frank Woodworth - "Unbundling the Album: A Business Case for Releasing Single Songs"
(foto di Dodicesimo)