mercoledì 26 maggio 2010

"Resistant to marketing"
The growth of new music to its audience now encompasses all the media of a decade ago plus trad based music websites through to blogs and individual / p2p / social media interactions that are both resistant to marketing and pr if not downright hostile. The more you push on these doors the tighter they close. For the structural change required for a sensible marketing approach to these new realities to happen, the labels would have to take themselves apart and start again.

La resistenza al marketing come ultima forma di indie-pendenza, secondo l'articolo "The Insider: In Hype and Hope – where next for the big three?", su Drowned In Sound.

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